Introduction
Thank you for taking the time to visit the website.
Bloor Homes is preparing an outline planning application for submission to Stratford-on-Avon District Council for a proposed residential development and a large new community park on Land West of Shottery, Stratford-upon-Avon.
The site lies immediately west of the new Shottery Western Relief Road which is nearing completion and Bloors' neighbouring residential development of Shottery View, which is under construction. The site is within walking distance to a new primary school, local centre (to include convenience retail units), GP Surgery, and Shottery Community Park which is being delivered as part of the Shottery View development.
The proposed residential development would comprise around 580 new homes, 35% of which would be affordable homes, of a mix of sizes and tenures reflecting local demand and needs. A key element of the proposals is the creation of a 'West Shottery Park' extending to over 20 hectares and providing a significant new social and environmental asset for the town.
This website provides initial details on the proposed development and the opportunity for you to provide your comments prior to the submission of a planning application. We welcome your views, which can be provided via the on-line Feedback Survey at the base of this page.
It is recognised that there is a distinct lack of publically accessible green space to the west of Stratford upon Avon. Bloor Homes would like to work with the local community to establish what would be a key new asset for the town, and create a dedicated area of accessible open space.
The community park will incorporate existing mature trees and boundary vegetation, substantial areas of new woodland, tree and hedgerow planting, wildflower meadows, a potential community park cafe, open space for informal recreation, sustainable drainage systems, wetland habitats, as well as the provision of a variety of play, recreation areas and allotments.
It is intended that provision of this new community park will contribute towards enhancing biodiversity and the health and well-being of local residents. It will respect and enhance the character and heritage assets of Shottery whilst delivering an attractive and accessible new community greenspace. The development's landscape proposals will provide ‘high quality' Green Infrastructure which takes advantage of its rural edge context and landscape setting. It will at its heart create a Green Lung around which will radiate, with ‘Greenways' or green corridors connecting this new green space to Shottery and out to the wider countryside and strengthening existing biodiversity habitats as it does so.
Our Vision
Our vision for the site is to create a high-quality, landscape-led, sustainable mixed-use development which appreciates and effectively assimilates with the site's surrounding context.
At this stage, Bloor Homes is preparing an outline planning application for what would likely comprise around 580 new homes and a large new community park, together with the necessary supporting infrastructure and associated landscaping.
The focus of the masterplanning approach is to create a clear identity for the site in the way the new homes are designed and arranged in layout; the attractiveness and accessibility of the community park; the seamless integration with the surrounding landscape and the accessible, complementary relationship with neighbouring Shottery and the rest of the Town. Movement and connectivity through the site are key design priorities.
Our aim is to create a walkable neighbourhood with safe and pedestrian friendly streets. New footpath and cycle links are proposed leading to nearby facilities, the new park and onward to other destinations in the town centre.
As well as engaging with the local community, Bloor Homes has held pre-application discussions with Stratford-on-Avon District Council, Warwickshire County Council and Stratford-upon-Avon Town Council in order to inform the emerging proposals.
The following sections provide further detail on the emerging proposal and the Feedback Survey at the base of this page provides an opportunity for you to have your say.
Site Details
The site is located immediately west of Stratford-upon-Avon, approximately 2.8km from the town centre. The land is currently in arable agricultural use, totalling approximately 49 hectares. Public footpaths run through the site including connections with Bloor's neighbouring Shottery View development.
The site lies immediately west of the new Shottery Western Relief Road (which will link the A46 to the B439 Evesham Road and is nearing completion) and Bloors' neighbouring residential development of Shottery View, which is under construction. The site is within both walking distance to, and will be connected by existing and new footpaths to a new primary school, local centre, GP Surgery and the Shottery Community Park which is being delivered as part of Shottery View.
Adjoining the north of the site, along the A46 'Alcester Road', is IM Properties' approved employment development known as the Stratford 46 Business Park, for which site prerparation has commenced and development opportunites are currently being marketed.
To the south, lies a collection of buildings and residential properties associated with Hansell Farm along with a small number of paddocks . Beyond these paddocks and fields is a small copse and further residential properties facing onto the Evesham Road.
To the west of the site is open countryside rising up to Bordon Hill which forms a locally distinctive ridgeline, beyond which lies the settlement of Drayton and an extensive solar farm.
Masterplan
The Framework Masterplan has been designed to respond to the site's constraints and opportunities and the surrounding built and natural environment. At this stage, the key elements of the indicative framework masterplan include:
- Around 580 new homes of which 35% (around 200 dwellings) would be affordable to include rental and shared ownership properties.
- A large new community park for Stratford-upon-Avon. The 'West Shottery' Park would equate to around 20 hectares and could potentially include a community park cafe, informal trails, new woodland, wildflower meadow planting, play and recreational areas and potentially allotments.
- Extensive green Infrastructure, structural planting and attenuation basins.
- Direct pedestrian and cycle connections onto the Alcester Road and into the neighbouring 'Shottery View' development, with onward access to a local centre, primary school and GP Surgery and the wider social and community facilites of the Town Centre.
- A network of new cycle and footways (formal and informal) through the proposed public open spaces along with retained Public Rights of Way.
- A new vehicular access off the Shottery Western Relief Road to serve the development with new controlled crossing points for pedestrians and cyclists.
Design & Placemaking Principles
The Framework Masterplan has been developed with careful consideration to the design policies of Stratford-on-Avon District Council but also the key characteristics of the National Design Guide. The key design principles are as follows:
- Ensuring a strong relationship with the surrounding landscape, the existing context and settlement edge, linking the new development to the town with a distinctive community park which will adjoin the existing Shottery Community Park.
- Delivery of a sensitive and well-designed development that respects the relationship and setting of the nearby heritage assets such as Anne Hathaway's Cottage, and the local and wider landscape character.
- Establishing a new green edge for Shottery along the southwest development boundary, whilst responding sensitively to retain the key views from heritage assets and maintaining a wide swathe of open ground in areas of visual sensitivity.
- Creating a permeable pattern of built form with a connected layout of functional and well-designed streets. This will provide easily accessible paths, recreational routes and green corridors that provide movement for people and wildlife around the Site, with a particular emphasis on pedestrian and cyclist connectivity to the surrounding area.
- Orientating the new built development within a green and blue infrastructure framework which delivers ecological and recreational enhancements through the planting of woodland, new trees and hedgerows and creating areas of open space for play and recreation.
- Adopting an appropriate building form, scale and height of new homes that reflect the local character of buildings found within Shottery, whilst also embracing modern approaches to design and sustainability.
Housetypes Gallery
Images of other Bloor Homes developments.
Next Steps
Feedback Survey
The survey is now closed.
Should you wish to contact Bloor Homes to discuss the proposal, then please contact us via email.
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